News of the two acquisitions came within Under Armour’s financial earnings, released today. With the MyFitnessPal and Endomondo userbases rolled up into that of Under Armour’s UA Record app, the full userbase will come to about 120 million, Under Armour says. The company has approximately 20 million registered users primarily concentrated in Europe. Here’s Kleiner Perkins investor John Doerr talking to MyFitnessPal cofounders Mike Lee and Albert Lee about the company’s back story:īased in Copenhagen, Denmark, Endomondo makes a free app and website that helps users track workouts, and provides audio feedback with guidance on how to reach fitness goals. The MyFitnessPal acquisition is expected to close in the first quarter of 2015. It later grew into a large social community of 80 million registered users. Compare Standard and Premium Digital here.Īny changes made can be done at any time and will become effective at the end of the trial period, allowing you to retain full access for 4 weeks, even if you downgrade or cancel.San Francisco-based MyFitnessPal started in 2006 as a fitness mapping website to help runners and cyclists map their routes. You may also opt to downgrade to Standard Digital, a robust journalistic offering that fulfils many user’s needs. If you’d like to retain your premium access and save 20%, you can opt to pay annually at the end of the trial. If you do nothing, you will be auto-enrolled in our premium digital monthly subscription plan and retain complete access for $69 per month.įor cost savings, you can change your plan at any time online in the “Settings & Account” section. For a full comparison of Standard and Premium Digital, click here.Ĭhange the plan you will roll onto at any time during your trial by visiting the “Settings & Account” section. Premium Digital includes access to our premier business column, Lex, as well as 15 curated newsletters covering key business themes with original, in-depth reporting. Standard Digital includes access to a wealth of global news, analysis and expert opinion. During your trial you will have complete digital access to FT.com with everything in both of our Standard Digital and Premium Digital packages.
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